Villa Doce was born from two different journeys and one shared belief: that what we create should mean something to the people who experience it.
For Paula, that conviction grew through a career spanning project management, luxury marketing, communications and events. Her experience at Mercedes-Benz, Bentley and Omnicom, one of the world's leading communications groups, brought together the discipline of managing complex projects, strategic thinking and a genuine sensitivity towards people.
But something stayed with her: creating experiences at Bentley that guests described as some of the best days of their lives. She discovered that the greatest reward wasn't simply seeing an idea come to life, but knowing how much it meant to someone else.
That feeling still shapes the personal care she brings to every project.
Álvaro brings a different, complementary perspective, shaped by more than a decade working with private luxury clients across Monaco, Marbella, Dubai and Madrid.
His experience taught him that true luxury begins with understanding people, anticipating their needs and noticing the details others might overlook.
His background in interiors in Paris and Madrid deepened his sensitivity to design, atmosphere and the emotions spaces can evoke. Today, he brings that perspective into creative direction, visual storytelling and emerging technology, finding new ways to turn ideas into experiences.
What drives him is the possibility of imagining something different and bringing it to life with a personal understanding of the people it's for.
We wanted to build something of our own, bringing our different experiences together in a way of working that felt true to us.
A place where creative ambition and strategic thinking go hand in hand with genuine care, and where we remain personally involved in what we create.
For us, it's never simply about creating something beautiful.
It's about understanding why it matters to someone, and caring enough to make that difference.
That is what Villa Doce means to us.